Wednesday, 12 November 2014

Wellness tourism approaches an annual value of close to $500b according to new research

In this year’s Global Spa and Wellness Economy Monitor, prepared by SRI International on behalf of the Global Wellness Institute, wellness tourism has surpassed its former annual growth rate of 9% and has expanded at 12.7% for the 2013 calendar year.

Wellness tourism has been identified as not only the fastest growing travel segment, but also the most lucrative and dozens of international lodging brands have scrambled to capture market share.

The driver behind the boom in wellness tourism is understood to be a heightened awareness among consumers of the need to take a proactive approach to their health when travelling as well as at home. This trend is supported by a combination of increases in chronic illnesses and greying developed populations.

According to the latest findings, the supply of wellness tourism has itself also stimulated demand, offering further rationale behind not only incidence, but the unprecedented growth rates being observed.

However, a common misconception among the accommodation industry is that wellness tourism is based on travel solely for the purpose of health or wellness.

Once again, the research has confirmed that secondary wellness trips, as defined by those who seek wellness experiences as part of their trips and not as the sole purpose, constitute the largest segment. These account for 87% of wellness tourism trips and 84% of the $494b expenditure.

As well as being the fastest growing wellness tourism traveller category, domestic secondary wellness travellers spend 59% more than regular or non-wellness travellers, whilst their international equivalents spend 159% more.

To provide added perspective in relation to the $494b global wellness tourism market, the healthy eating, nutrition and weight loss market is valued at $574.2b, the beauty and anti-aging market $1,025.6b and the preventative and personalised health market $432.7b.

High profile hotel and resort brands which have updated product offerings for the wellness market include Crowne Plaza, Marriott, Four Seasons, Four Points by Sheraton, Radisson Blu, Hilton, Holiday Inn, Hyatt, Movenpick, Novotel, Shangri-la, Sheraton, Pullman, Westin, Le Meridien and Intercontinental.

Typical responses have included the introduction of healthier menus and fresher, locally sourced food offerings. Other responses have seen improvements to gym equipment offerings and equipment accessibility, whilst the addition of auxiliary wellness offerings such as running shoes, yoga classes and in-room instructional videos have also become popular initiatives.

Starwood Hotels and Resorts have taken an aggressive approach to cornering the wellness market by releasing a dedicated wellness brand called Element by Westin. This began in 2008 and expanded beyond North America via Germany earlier in 2014.

InterContinental Hotels Group has also been quick to recognise the booming market, opening the first property under their dedicated wellness brand, Even Hotels, in June 2014 with a plan to open one hundred more within five years.

Aspects typically missing from wellness tourism offerings include indoor air quality, responsible chemical use and healthy cleaning practises, the management of indoor contaminants and overall indoor environmental quality.

It is not to suggest that wellness tourists do not need or demand wellness beyond the superficial, however perhaps unlike any prior trend on an equivalent scale, wellness tourism has become a market dominator whilst still in its infancy.

The Healthy Hotels Program provides indoor environmental quality based certifications to the accommodation industry and its suppliers. The purpose of each certification is to protect occupants and travellers from commonly known health threats, found in the indoor environment.

Outside of the growth figures, the latest research has found that providing scientific evidence in conjunction with wellness offerings is crucial. Citing the growth in wellness consumer experience, the findings concluded that wellness travellers were found to demand quality, value and results, within the wellness offering.

It is clear that wellness tourism will continue to redefine the way people view travel and those that stand to gain the most from the booming wellness tourism industry are accommodation operators who offer wellness initiatives which are supported with scientific evidence.

Friday, 15 August 2014

Healthy Hotels Program to Deliver Management of Mould Workshop at WA State Environmental Health Conference This Month

The Healthy Hotels Program operates the Healthy Hotels Certification and provides advice to consumers and accommodation providers on matters of indoor environmental quality.

Perth, Western Australia, August 15 2014, The sixty eighth WA State Environmental Health Conference will be held from the 25th until the 27th of August at Crown Perth by the Western Australian branch of not for profit organisation, Environmental Health Australia.

The landmark annual event consists of a series of workshops and presentations, providing environmental health officers from all industries with an opportunity to glean the latest updates to findings and best practise directly from leaders within the environmental health community.

Cedric Cheong of the Healthy Hotels Program will be presenting the management of mould workshop which is designed for accommodation operators along with real estate offices, tenant liaison officers and property portfolio managers.

The workshop will present key findings based on the impact of mould on health, property and overall risk to safety as it pertains to individuals in key positions of responsibility.

With winter well underway, the management of mould workshop is particularly timely and will explore key international standards and guidelines for mould management along with strategies for the communication of hazards to all stakeholders.

Other vital subjects incorporated in the workshop include the management of exposure and potential health effects in line with up to date department of health guidelines.

Mr Cheong will be joined by Jacqueline Campbell of IAQ Solutions and Kevin White of MDW Environmental Services.

The three and a half hour presentation will be held on Monday the 25th of August and precedes a host of contextual subjects to follow including communicating allergen related information, legionella in cooling towers, the Western Australian public’s perception of food poisoning and food handling practise and management of asbestos containing material, among many others.

On the third day of the conference, Wednesday the 27th of August, Mr Cheong will also be presenting a key note session on water damage and mould in buildings at 2.30PM on behalf of the Healthy Hotels Program.

Other organisations presenting subject matter include the Western Australian Department of Health, the Western Australian Department of Environmental Regulation, Edith Cowan University, the Western Australian Department of Environmental Regulation, Cancer Council, Curtin University and WorkSafe along with many more.

Registrations for the Management of Mould Workshop close on Monday the 18th of August. 

For more information, please contact Julianne Samandari, Executive Officer of Environmental Health Australia (Western Australia) on 08 6495 1111 or visit

Tuesday, 22 July 2014

Healthy Hotels Program: Risk and Guest Demand Main Reasons for Abandonment of Chlorine Bleach

The Healthy Hotels Program urges accommodation providers to use caution regarding the use of chlorine bleach, as occupational risk and guest demand prompt an industry wide abandonment.

The Healthy Hotels Program operates the Healthy Hotels Certification and provides advice to consumers and accommodation providers on matters of indoor environmental quality.

Work related asthma (WRA) has become the most prevalent occupational lung disease in the developed world according to the Respiratory Division of the University of British Columbia, Department of Medicine.

Chlorine bleach or sodium hypochlorite was recently categorised as an asthma causing agent (asthmagen) by the Association of Occupational and Environmental Clinics, and incidences of WRA formed a substantial basis for the decision.  However, a range of factors have prompted a decisive shift away from these toxic compounds.

Libby Sharp, President of the South East Queensland Professional Housekeepers Association (SEQPHA) provided comment.

“Safety was the main reason we stopped using liquid chlorine bleach,” Ms Sharp said. “We had several cases where workers made compensation claims as a result of various injuries, including damage to their eyes resulting from the use of bleach.”

Denise Miller is a SEQPHA Committee Member and had previously implemented her own safety procedures for bleach use.  She said, “We had to remove bleach from the carts due to the dangers of spillage or injury.  If the use of bleach was necessary, a staff member would call down and a designated staff member with the appropriate personal protective equipment would apply the product and then return it to storage.”

In relation to cleaning methods for the overall guest rooms, Ms Sharp advised that at least sixty percent of SEQPHA members had switched to micro fibre methods, commenting, “Although there is a transition period to go through and investment has to be made, our members have found it to be more efficient overall and the results are actually better.”

Liz Lycette, the Founder of Housekeeping Advisory Firm, Lycette and Associates, recognises a shift in the industry as well as the marketplace.  She said, “When it comes to bathrooms, steam is faster than harsh chemicals and helps to avoid guest complaints.  For example, if a guest opens their door and the tell-tale smell of bleach is present, they will comment.”

Spokesman for the Healthy Hotels Program, Nicson White, believes that greater awareness, together with increased guest sensitivity to chemicals has driven the parallel change in consumer trends. “Demand for organic food is growing at twenty to thirty percent per year in Australia. This is a trend primarily driven by people’s desire to avoid pesticides and chemical residue,” said Mr White.

 “Multiple chemical sensitivity affects as many as twenty five percent of the developed population in some form. There is clearly a vested interest within a large cross section of guests due directly to their own individual health concerns.”

Ms Sharp also commented on guest demand, “We regularly get people calling in saying they are allergic to bleach or chemicals. We take a step further when that happens and our staff will clean the room with warm water and vinegar.”
At her property, Ms Miller advises that some guests call ahead due to having skin allergies, whilst others are very sensitive to scents and request that no air fresheners be used.

Environmental Scientist, Cedric Cheong of the Healthy Hotels Program, expressed his concern from a liability perspective, stating “In Australia, people such as Executive Housekeepers and Maintenance Managers need to know that anyone considered by Safe Work Australia to be a person conducting a business undertaking (PCBU) is legally responsible for any injuries their workers may sustain as a result of chlorine bleach exposure.”

Education is a primary issue according to Mr Cheong, “The most common feedback I receive is that bleach is the only thing people believe they can use to kill mould.  In fact, chlorine bleach does not kill mould, but only changes the colour of it.  Therefore people are unknowingly covering it up instead of fixing the problem, as well as exposing themselves to a known asthmagen.”

Dr Claire Bird, an Environment and Risk Advisor at the Healthy Hotels Program, suggested that monitoring hotel room conditions could help reduce the burden on cleaning.

“Understanding the triggers and what they mean in terms of how the building is designed, operated, maintained and managed can prevent the occurrence of certain hazards such as mould, and therefore the need to treat them in the first place,” said Dr Bird.

“A building management approach aimed at preventing guest exposure to harmful contaminants often provides a sensible alternative to fixing the damage with toxic chemicals.” 

Dr Bird advised that the combined threat of cleaning products, such as chlorine bleach and microbiological contaminants in both surface and airborne form, provides sufficient argument for controlling these factors at the source. For hoteliers, this not only reduces the risk of guests inhaling potential allergens, toxins and infectious agents, it is also likely to lower the direct maintenance costs in the form of reduced staff time and consumable usage.

Accommodation providers who have not yet reviewed their property’s usage of chlorine bleach are advised to contact the Healthy Hotels Program or their current risk assessment organisation to discuss safer alternatives.  

Tuesday, 29 April 2014

Healthy Hotels Program: Household Bleach Found to be an Asthma Causing Agent in Humans

GOLD COAST, AUSTRALIA, APRIL 29, Household bleach has been found to be an asthma causing agent in humans by the Association of Occupational and Environmental Clinics.

Chlorine bleach (sodium hypochlorite) or simply “bleach” as it is commonly referred to, has been a widely used cleaning product in homes for over half a century. However, it has now been officially confirmed as an asthmagen, which is an agent known to cause asthma.

The Healthy Hotels Certification provides travel consumers with an assurance of a healthy stay across 4,000 guest rooms internationally.

In the United States, The Association of Occupational and Environmental Clinics first categorised bleach as an asthmagen in 2012, making reference to numerous medical studies and submissions, one of which showed data from four American states over thirteen years, which noted new-onset asthma to be associated with fifty- two percent of bleach exposure incidents.

“I am deeply concerned by the widespread use of cleaning products that is now confirmed to be a direct cause of respiratory disease,” says Cedric Cheong, an indoor environmental quality scientist at the Healthy Hotels Program. “When I give talks and seminars in the community, I always get one or two people who would say to me that they don’t consider a room to be clean unless they can smell the bleach! Mums and dads and those in the cleaning industry who are exposed on a daily basis are unaware of the risks associated with exposure to chlorine bleach.”

Consumers could be forgiven for this misconception. A cursory review of the National Asthma Council of Australia website showed asthma sufferers being specifically advised to clean with bleach.

In contrast, in the United States, persistent consumer pressure has resulted in the country’s largest retailers taking action to address chemical safety within their entire product offerings, covering everything from cosmetics to cleaning products. In the last six months, Target, Walmart and numerous other market leaders, have implemented new or heavily revised chemical safety policies, requiring suppliers to address hazardous chemicals in products they supply. Suppliers utilising unnecessarily hazardous active ingredients in their products have a time frame to adapt their products, or risk losing their preferred supplier relationships.

In the United States, the Environmental Protection Agency stopped recommending the use of chlorine bleach in 2010, whilst the Occupational Health and Safety Administration have since retracted its recommendation for bleach usage as a mould cleaner.

In Australia, however, it is the accommodation sector leading the way. According to Nicson White, the spokesman for the Healthy Hotels Program, many hotels are now providing guests with the choice of a low-irritant room, whilst some are bypassing the use of dangerous cleaning products altogether.

“We are seeing a great deal of leadership in the industry today. More and more housekeeping departments are opting to swap their conventional products for modern low-toxicity alternatives, ahead of any legislative requirement to do so. They see the health of their staff and their guests as a priority.” 

Dr Peter Dingle, a researcher and toxicologist for the Healthy Hotels Program, advises guests to call ahead before they book their hotel accommodation and ask about the hotel’s policy on cleaning. “Do they have a low-toxicity policy in place, or is it obvious the issue hasn’t been addressed?”

On the subject of bleach in the home, Dr Dingle only has one piece of advice: “There are so many healthy choices to clean your home that don’t involve using bleach. If you have any in your home, throw it out and save yourself and your family from an easily avoided health risk.”

Friday, 7 March 2014

Changes to Asbestos Containing Materials Regulations for Accommodation Operators in Australia

GOLD COAST, AUSTRALIA, March 7, Important changes to federal and state regulation of Asbestos Containing Materials (ACM)

Commonwealth asbestos legislation has now been adopted by several states and territories, extending on the original ban of the use of all asbestos containing materials (ACM) Australia wide on 31 December 2003.

The Healthy Hotels Program provides advice for property operators in the fields of environmental health, textile maintenance and nutrition. Healthy Hotels Certification is utilised by over 4,000 accommodation guest rooms and is available for products as well as maintenance service providers.

This legislation, which can be defined today as the *Work Health and Safety Act 2011 (Cth) (the Act)
And the Work Health and Safety Regulations 2011 (Cth)  has been adopted by the states of Queensland, NSW, the ACT and the NT. The following codes of practise are approved under section 274 of the Act:
* Code of Practice: How to Manage and Control Asbestos in the Workplace; and
* Code of Practice: How to Safely Remove Asbestos.

Healthy Hotels Program Environmental Advisor Dr Claire Bird, recommends operators across all categories review their property’s position in view of the changes.
“The changes apply to all property operators who are currently managing or controlling a workplace constructed prior to 31 December 2013, within the states and territories which have adopted the federal policy.”

Work Health & Safety Regulations 2011 state that operator responsibilities include ensuring asbestos at the workplace is identified, the location of asbestos is clearly indicated, all found asbestos is recorded in a register and an asbestos management plan is implemented where asbestos has been identified or likely to be there at times. All asbestos samples taken must be analysed by a NATA Accredited laboratory and the asbestos register must be maintained with up to date information and must be readily accessible at the workplace.

According to the new legislation, the deadline for complying with the new asbestos register and management plan requirements was 1 January 2014.

Operators who believe they may be in breach of the requirements are encouraged to take action by speaking with an organisation specialising in environmental health.

For works conducted outside of the four adopting jurisdictions, state based legislation applies in addition to the Commonwealth legislation. In South Australia, the legislation is the Occupational Health, Safety and Welfare Act (SA) 1986 along with the Occupational Health, Safety and Welfare Regulations 2010. For Victoria, the Occupational Health and Safety Act (Vic) 2004 and Occupational Health and Safety Regulations (Vic) 2007 apply. Western Australia observes the Occupational Safety and Health Act (WA) 1984; and the Occupational Safety and Health Regulations (WA) 1996. And in Tasmania, the Workplace Health and Safety Act (Tas) 1995 and Workplace Health and Safety Regulations (Tas) 1998 apply.

Works conducted in South Australia, Tasmania, Victoria and Western Australia, are also subject to the National Occupational Health and Safety Commission’s (NOHSC) Code of Practice for the Management and Control of Asbestos in the Workplace [NOHSC: 2018 (2005)].

Contact Healthy Hotels Program for further advice:
1300 646 551

Monday, 9 December 2013

New Sleep Hygiene Research Redefines Hotel Sleep Quality Factors

GOLD COAST, AUSTRALIA, December 9, New sleep research shows that temperature affects hotel guest sleep quality more than noise or light, whilst sleeping with a partner could reduce sleep quality by 50 per cent.

A recent study released by Central Queensland University Lecturer and Healthy Hotels Program advisory board member Darryl O’Brien, has combined local and international research to dispel numerous myths in relation to the primary factors which determine sleep quality.

Darryl O’Brien lectures in building surveying and built environment engineering at central Queensland University in Rockhampton. The Healthy Hotels Program operates the Healthy Hotels Certification and provides guidelines on indoor environment management to the tourism industry.

Sleep quality is not only a critical component of the guest experience, it is a major economic factor in Australia. According to a collaborative study produced by Sir Charles Gairdner Hospital in Perth, Access Economics in Canberra and the Department of Thoracic Medicine at the Royal Adelaide Hospital, sleep disorders cost Australia $7.49bn every year. This includes categories of direct health costs, work related injuries and lost productivity. 

It has long been assumed that noise above a certain level or excessive light, are the main factors for sleep disturbance, however according to the latest research, this is not necessarily true.

“In our most recent analysis, we have found that microclimatic factors such as the individual’s thermal comfort (temperature) are the main precursors to the potential for sleep disturbance.” Said Mr O’brien.

The research explains that after falling asleep, body temperature decreases and core temperature stabilisation must occur to ensure slow wave sleep (the deepest stage of the sleep cycles) can occur as each sleep cycle takes place. In the latest research, people exposed to higher temperatures or temperature increases were most likely to experience reduced sleep quality with 25% of people from one study reporting direct disturbance of sleep due to high indoor temperature. 

In order to maintain the optimum sleep and remain the most resistant to disturbance from noise or light, the bed climate (temperature in the bed) should be between 32-34 degrees, which is comparable to a room temperature of between 15-22 degrees.

Another often misunderstood component in sleep quality and overall health is light. The latest research has confirmed that exposure to daylight or excessive artificial night light may trigger an involuntary reduction in melatonin secretions (the hormone which helps to regulate sleep and wake cycles) which can cause sleeplessness and premature awakening, thus affirming that the darker the environment for sleep the better. This discovery also supports the theory that avoiding artificial light from televisions and devices such as tablets and mobile phones an hour before bed is supportive of better sleep. Conversely, morning sunlight has been found to increase brain serotonin levels (the hormone which assists in mood regulation) elevating mood, vitality and core body temperature. 

The research revealed air quality as being a factor in sleep quality. Separate to guests opening guestroom windows where possible to allow fresh air exchange, it is largely within the control of the property operator to ensure HVAC (heating ventilation and air conditioning) systems are providing sufficient air exchange.
In other research conducted by the University of Surrey in the United Kingdom, one study showed that couples who shared a bed experienced 50 per cent more sleep disturbances than couples who slept separately. Dr Stanley who oversaw the research advises couples to consider sleeping separately adding that prior to the industrial revolution, this was common practise among married partners.

Contrary to popular belief that daytime naps can interfere with sleep, the Sleep Health Foundation of Australia confirms that whilst naps should be no longer than 30 minutes and ideally no later than mid afternoon, a 15-30 minute nap has been proven to improve concentration, mood and energy levels for several hours afterwards and is therefore highly recommended, particularly in place of a common stimulant such as caffeine or an ‘energy’ drink.

Advice from the Healthy Hotels Program for guests

Call ahead before booking to ascertain if the property undertakes sanitising of the guestroom bed and carpet and to ascertain when the last time the air conditioning system was cleaned

Request a room with windows that open if possible and open the windows during the day

At night, set the thermostat to a cool temperature 22 degrees or under – subject to comfort level

Lower the light in the room when preparing for bed and aim to eliminate all light from the room when retiring

Turn off and unplug all electronic devices 

Avoid using devices or viewing any size screen at least 30 minutes before bed

Avoid drinking and eating immediately before bed

If guests are hungry before bed, a high protein snack which contains a natural fatty acid will assist in a deep sleep and the production of human growth hormone which helps the body metabolise fat and repair tissue. Avocados are good source, most nuts are also suitable including almonds, cashews, pistachios, walnuts, peanuts and pecans

Exercise in the morning instead of afternoon if possible and avoid night time exercise

Minimise alcohol consumption and avoid caffeine in particular after 2PM

Partners should consider sleeping in a separate beds if a good sleep is vital. Evidence suggests couple suffer up to 50% more incidence of sleep disturbance when sharing a bed

Once awake, guests should be mindful of the benefits of exposure to natural sunlight in the morning

Advice for property operators:

Conduct guest education upon check in with a simple list of hints. The guest's overall sleep experience is something education can assist greatly with

Ensure HVAC systems are regularly tested for efficiency and hygiene

Ensure curtains are light proof

Take measures to manage sound, testing can be provided

Have beds, carpets and pillows sanitised regularly to support air quality

Advertise any related initiative. Hygiene and cleanliness standards have been proven to play a significant role in the accommodation selection process

Friday, 15 November 2013

Australian Tourism Experiences Unprecedented Rise in Demand for Healthy Accommodation

GOLD COAST, AUSTRALIA, November 15, A Global Wellness Tourism Economy report has been officially released by SRI International, showing a never before seen rate of growth in the wellness sector, which in Australia is the result of a convergence of several new and existing travel trends.

The Healthy Hotels Certification was established in 2005 in response to travel consumers’ demand for healthy accommodation. Comprised of health researchers and marketplace education experts in the fields of environmental health, textile maintenance, nutrition and sleep hygiene, the program provides certification for products, services and over 4,000 accommodation guest rooms.

Last week in California, a Global Wellness Tourism Economy report, commissioned by the Global Spa and Wellness Summit, stated that wellness tourism as a category has grown to be valued at $US438.6 billion  ($462b) globally and is predicted to reach $715.6b by 2017.

Findings in the latest research indicated that those seeking to maintain wellness while travelling represent 87 per cent of wellness trips whilst those travelling primarily for wellness alone represent only 13 per cent. Primary elements of wellness include environmental health such as air quality, followed by diet and exercise considerations.

Managing Director of Tourism Australia, Andrew McEvoy, agrees that wellness is core to the way many people travel today. "Wellness is a growing part of people's everyday lives and is becoming a key driver for people's holiday choices."

The domestic wellness guest has been found to spend on average 130 per cent more than a regular guest, making becoming “wellness relevant” a priority for accommodation operators more than ever before.

Daniel Gschwind, Chief Executive of the Queensland Tourism Industry Council, believes healthy travel will help Queensland in its goal to double visitor expenditure by 2020.
“To remain competitive as a destination we need to deliver what our consumers expect and we have to do it well.” Gschwind says. “We are fortunate to have a strong destination brand to build on and with a professional and consistent approach to delivering quality experiences in health and well being, we will be able to generate considerable growth in this expanding market.”

Australia’s largest tourism export market, New Zealand, exhibits a near identical priority on healthy travel to Australia. China is Australia’s second largest and fastest growing tourism export market and Chinese tourists are the second largest consumer of wellness tourism in Asia. More than half of the projected growth in wellness tourism is predicted to take place in Asia, Latin America and the Middle East/North Africa the latest report reveals.

Ben Dargie, Hotel Manager of 4.5 STAR Ramada Hotel & Suites in Ballina, wants guests to know their health is being taken seriously. “We want our guests to have peace of mind during their stay and return home feeling rejuvenated.” The property is a part of the Wyndham Hotels and Resorts group.

Due to a lack of independent certification overseas, several operators are taking their own measures to cater to the wellness boom. Intercontinental Hotels Group released the wellness dedicated EVEN Hotels concept in 2012 and plans to build 100 properties in the next five years, focussing steadfastly on diet and nutrition in the guest room offering. Trump Hotel Collection has introduced the Trump Wellness Program providing work out equipment and healthy diet options for guests. Westin Hotels and Resorts are providing guests with running shoes and the option of a concierge guided running tour, whilst Fairmont Hotels and Resorts have introduced Fairmont Fit, where workout shoes, equipment, mats and an MP3 player are delivered to guest rooms. 

Healthy Hotels Program spokesman, Nicson White says, “Most accommodation providers are still developing their understanding of the difference between core wellness needs such as a contaminant free guest room and non-core offerings such as fitness equipment and exercise routines.”

Textiles such as mattresses and carpets that are not correctly maintained have been found to accumulate unsafe levels of fungal and bacterial growth, as well as volatile organic compounds and increased dust mite populations. “Our research confirms it is these contributors which give the guest room environment the greater potential for impact on the occupant’s health, than their activity or diet choices alone” said Mr White.

Research in Australia suggests that third party certification of health and hygiene is the most likely to be trusted by travel consumers. Tourism Accommodation Australia Managing Director, Rodger Powell has welcomed Healthy Hotels Certification saying, “Tourism based around health and wellness has played a major role in growing domestic and international business for Australian hotels. It is important for the industry that travellers have confidence in the products being offered. One of the best ways to achieve this is through accreditation by a respected and professional specialist wellness organisation.”